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RAZ: Natalie didn’t actually realize how significant that moment would be in her life until she was 17, her senior year of high school when she was feeling. And two weeks before school ended, there was an assembly.
RAZ: It was optional, but Natalie canada goose womens outlet went anyway.
Canada Goose online WARNE: Not because I thought I was going to learn anything, just ’cause I wanted to get out of class. And we sat there and there was three young people that got on stage. canada goose outlet london They canada goose outlet location couldn’t have been more than 23. And they just introduced and then they said for the canada goose outlet store uk last 20 years, there’s been a war in Central East Africa. Canada Goose online
Canada Goose Outlet RAZ: And at that assembly, they showed this documentary. Canada Goose Outlet
canada goose deals UNIDENTIFIED MAN 1: Well, after having seen the suffering of the civilian population in northern Uganda, I’m appalled, frankly. It’s a moral outrage. canada goose deals
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UNIDENTIFIED MAN 2: They are seeking out children who are going to be canada goose uk site the most moldable and the canada goose outlet trillium parka black most easy to brainwash, essentially, into being a soldier.
WARNE: It just completely rocked canada goose outlet online uk and, like, deconstructed my world ’cause you’re like, well, God, this is a million miles away, in a place I will probably never go, happening to people I will probably never meet. And, like, what can I do? And so they instantly turned it around and gave us canada goose discount uk action http://www.canadagoosesalesus.com steps.
RAZ: They told Natalie she could raise money for the group or do simple things like spread the word online, or she could join them in San Diego at the group’s headquarters. It’s called Invisible Children.
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RAZ: So if that name, Invisible Children, sounds familiar, it’s probably because you were one of the hundred million people who watched their documentary called “Kony 2012.” It came out in March of that year. And it is, to this day, the fastest spreading viral video in history not without controversy, which we’ll get to in a moment. But Natalie’s story happened two years before all of that because at age 17, she found her thing. She found a purpose, a cause as important to her as the Civil Rights Movement was to her mother. And her first task.
canada goose clearance sale WARNE: We were going to plan an event called “The Rescue of Joseph Kony’s Child Soldiers,” where participants would come in a hundred cities worldwide and rally in their city center until a celebrity or a political canada goose outlet online figure came and used their voice on behalf of these child soldiers. And at that point, each city was rescued. But the catch was, we weren’t leaving the cities until we were rescued. I was given Chicago and nine other cities. And I told my bosses I was like, if we’re going for big name people, why not go for the queen bee, right? Why not canada goose outlet reviews go for Oprah Winfrey? They thought I was a little idealistic, but, I mean, we were trying to think big. We were doing an impossible thing, so why not try to reach more impossible things. canada goose clearance sale
Canada Goose sale RAZ: And what it took 1,152. You can judge me if you want to. These were just some of the ridiculous things that we did to try and pull this event off. And so April 21 rolls around, and the event begins a hundred cities around the world. They were beautiful. Six days later, all the cities were rescued but one Chicago. People started coming from all over the world, all over the country to be reinforcements and join their voice with ours. And finally, on May 1, we wrapped ourselves around Oprah’s studio and we got her attention. Canada Goose sale
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WINFREY: Holding up signs asking if I would talk to them for just five minutes. And they are with a group called Invisible Children.
RAZ: So the engine the energy that powered Invisible Children Millennials. And it became one of the most powerful social movements in the past decade, founded and led mainly by teens and people in their 20s and early 30s.
canada goose clearance WARNE: I honestly think if I did it when I was 23, I don’t think I would’ve had the exact confidence in saying we’re going to get Oprah as I did when I was 18 because I think at 18, canada goose outlet florida everything was limitless and everything was possible just because I hadn’t been told otherwise yet. I just thought if we work hard, something has to come from it. canada goose clearance
RAZ: But two years later, a very generational setback a viral video.
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buy canada goose jacket UNIDENTIFIED REPORTER 1: A video about an African warlord goes viral around the world. buy canada goose jacket
UNIDENTIFIED REPORTER 2: The 30 minute video was posted on YouTube Monday and quickly went viral.
UNIDENTIFIED REPORTER 3: The documentary has been viewed more than 74 million times on YouTube.
RAZ: So as you mentioned, Invisible Children made a video called “Kony 2012.” It was a powerful documentary with the same message as the one Natalie saw in high school. And last March, it became the fastest spreading viral video in history. And that success also brought a lot of negative attention. Soon, critics were calling the group nave and false accusations started to spread, relentless personal attacks against the group’s cofounder Jason Russell. And canada goose outlet new york he had a very public and embarrassing meltdown. And for thousands of volunteers like Natalie, who’d worked so hard to get publicity that was now turning into something so damaging, it was devastating.